Selling a Small Business With a Business Broker

If you are a business owner thinking that the time is right to sell, there are a few options that are open to you. Usually though, it boils down to selling the business privately or using the services of a business broker. This article will focus on a few items to bear in mind if you do decide to sell your business with a business broker.

Patience. It takes time to sell a business. Most reputable business brokers are constantly being approached by small business owners who would like to sell a business. Unfortunately, many of these businesses are losing money or are very difficult to sell for a host of other reasons. Business brokers usually turn down more business listings than they take on. Even with this being the case, it usually takes several months for a business brokerage to find a buyer for a company listed for sale. Many times, business owners that have “just listed” their business with a professional business intermediary expect rapid response and a lineup of buyers hoping to view the business. Things don’t usually work this way, unfortunately. If you have decided to list your company with a business brokerage then there are many positive benefits you can expect from the relationship. However, please do be patient.

Multiple Showings. After you enlist the services of a business brokerage to sell your small business, don’t expect the first buyer to be shown your business to be “the one”. Often, it takes showings to 10-12 different ‘qualified’ buyers before a purchaser of found. Sellers tend to get excited at the first showing of the business to a prospect but the reality is that it many take many different people to see the business. There are times, however, where the first person who sees the business ends up buying it so please take these comments with a grain of salt.

Expect False Starts. Selling a business sometimes means being expected for a few false starts. When a business is sold, the first step is (usually) the conditional sale agreement. Typically then, buyers enter into a conditional due diligence period where the operations and financials of the business are scrutinized. In this scenario, the business buyer can walk away from the deal at any time. Sellers are usually quite disappointed if this happens since they put so much time and effort into the deal and now they must start again at square one and start the process over to find a new buyer.

Deal Must Be “Win Win”. In a business sale, the dynamic between the buyers and the sellers must be such that both parties to the transaction feel comfortable with the terms. Unlike some real estate transactions, a business sale must not be confrontational in order to successfully come to a close. The process in a business transaction, especially small business sales, can be quite emotional. The buyer must feel good about the seller and vice versa. The process is much too long and there are too many “outs” along the way for both parties that if a confrontational or aggressive negotiating stance is taken that the deal process could potentially fall apart. The role of the business broker is to ‘reign in’ the emotions of both sides. Be prepared for frank discussions with a business brokerage professional if negotiations (or emotions) get heated.

Selling a small business with a business broker is a good decision that should increase your chances of selling significantly.

Ingredients of Small Business Marketing

A business may be small, but the efforts of operating it is not. Small business owners often wear many hats – financing, product development, marketing, sales and customer support. While major corporations have sufficient resources to kick off a thoroughly planned marketing campaign, small business marketing is often on a budget. Marketing a small business should not be limited to a single channel because of the size of your business. Customers will always go through the three phases of a purchasing decision making: 1) aware of the products or services, 2) collecting enough information before the purchase, 3) and action of purchasing. The ingredients of effective small business marketing provides the information they need at each stage of a purchasing process.

Reach the Customers

Most small businesses target local market. Your business, of course, should be listed on local phone directories. Ads on local newspapers and flyers will bring you business from your local communities as well. Distributing business cards is always one of the most popular and inexpensive ways for small business owners to market or advertise their services and products. For instance, some landscaping companies distribute business cards door-to-door in newly constructed communities. If your services involves with artistic design (interior design, web design etc.), color business cards or custom business cards are more effective. They show the artistic tastes of the designers.

Provide Information About Your Products and Services

Awareness of a product or service is the start-point for customers to make a purchase. They will further research and compare similar services or products before they make contact for possible purchase. Now that you need a brochure or a website to present your business with product details, testimonials etc.. If business card design makes a good first impression, brochure design and brochure printing (or booklet printing if you prefer) are effective for converting leads into sales. Brochures that you send out will get more attention if you enclose a personal note with personal touch to introduce yourself and your company. A professional Web site serves as an online brochure to promote your products or service so that the prospects can get the information about your business 365 days a year and 24 hours a day. Affordable Web hosting costs as little as $25-$50 a year.

Call for Action

Once customers have made up of their mind to purchase your services or products. The brochure or the website should offer clear direction for further actions. The advantage of a website over brochure is that you are able to update as frequently as you want, offer discount or incentives for customers who make purchase in a certain timeframe. When they’re ready, a transaction is just a few clicks on a website powered with online shopping carts.

7 Steps to Creating a Successful Small Business Marketing Plan

Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.

You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits

If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:

1) Who — Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What — What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where — Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?
4) When — How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why — Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How — How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. “Marketing is about testing and evaluating your return on investment. But it’s primarily about helping people get what they want.” Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

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