Small Business Marketing Tips

Small business marketing tips are guidelines regarding potential opportunities in small business marketing. They help to plan and implement an effective marketing strategy. Small business marketing faces many constraints such as poor budget and lack of essential resources. Marketing tips serve to overcome these constraints. They help to improvise the marketing strategy with a step-by-step planning process. Tips can be the short cut to utilize and benefit from a particular situation. The ultimate aim of these ideas is to enhance the business. Marketing tips are also a guide of do’s and don’ts in the marketing field. Small business marketing tips come up with innovative and practical ideas for a cost effective marketing strategy.

Small business marketing tips attempt to enhance the marketing according to the prevailing conditions. It helps to choose effective resources for marketing, suitable to attract the attention of customers. The tips are available for all the steps in marketing including planning, formulation of the strategy, selection of marketing materials and effective marketing procedures. It enables a product to grab consumer attention and to position itself in the market. Effective marketing tips will generate sales quickly.

Small business marketing tips also aim to maintain product identity. Most of the tips prefer branding of the products for a unique selling proposition in the market. Creative marketing ideas such as newsletters, business post cards and trade booths are provided. It explores alternate marketing strategies such as bartering system, mail outs and offers. Tips suggest that referral marketing is one of the best techniques to highlight a product. Cause related marketing is also harnessed as a marketing opportunity.

Small business marketing tips are usually formulated from the experiences of people. Many provide free tips through Internet sites and newsletters. Books on marketing tips are also available. They impart a fresh perspective on business marketing as a whole.

Best Business Bank Account

Most people that have a business need a business bank account. You may be wondering with all the choices between banks which account is best for you. Some offer services that you need while other services are only “nice to have”, you may be looking for a free business checking account or a full service operating line of credit.

Regardless of what type of account you are looking for we know fore sure that banks love small businesses. Just look at the kinds of offers they have

  • Free for the first year
  • 0 rate APR on credit transfers
  • Free checking account

The reason many of these offers are only introductory offers is because banks are aware that if a small business owner begins working with 1 bank then they are unlikely to switch when they begin to grow. Even IBM had to open a business bank account when it was very small!

what bank account will be best for you, consider…

  1. Are you always carrying a positive balance. If you are always going to be carrying a positive balance than look for banks where you will be able to get a high interest rate on your deposit
  2. Are you often requiring a line of credit to make payroll? If this is the case look into accounts which have the lowest interest rate and no overdraft penalty.
  3. If you make a lot of cash withdrawals be sure to drive around your area and identify where the bank machines are for that bank.
  4. Online banking is becoming a default free option on most business banks but make sure that the bank you are going with offers a free online banking option as this is the best way to keep your costs down.
  5. Business advice – Some banks pride themselves on being partners in your business and will offer free business consultation. Depending on you and your business this may be useful. However, if you run a high tech niche business don’t expect your banker to be able to help forecast cash flow demand through product development. Don’t forget they work for the bank!
  6. Most likely you will want a credit card for your business and it makes sense to attach it to your business bank account. Make sure to understand the terms of the credit card and take that into consideration when selecting a bank. Some banks will give credit cards terrible terms and conditions because they know the entrepreneur will be putting more emphasis on the bank account compared to the credit card.

The Importance of Having a Business Bank Account For Your New Business

Many small business owners avoid or do not pay too much attention when considering whether to open up a bank account in their business name. They make the mistake of using their personal account to carry out their business transactions, just so they can save a small amount of money required to open a new business bank account.

Having an account in your business name has many advantages. For example it gives your business a more professional look when dealing with your customers or clients. Using your personal account for business purposes gives the impression you are not really serious regarding your business and it is more like a hobby.

Having a separate business account proves to be beneficial when you need to complete the accounts for the business and any related tax returns. Indeed, you can quickly check the income and expenses for the year, rather than having the hassle of separating your personal and business transactions if you only have a personal account.

Another good reason to have a business bank account is to show the tax authorities that your business is transparent in terms of the financial transactions it carries out. All the income and expenses should be accounted for through the business account. Thus, if HM Customs & Revenue want to look at your records, this will demonstrate that you are declaring all your income and only claiming expenses related to business.

Opening a company account with a bank also has other additional perks. For example, you can usually obtain free banking for at least a year as a new business. Also some banks even offer new clients special deals on accounting software to use in their businesses. Lastly, as regards this point, it may be easier for you to obtain a business overdraft or loan if you have a company bank account.

Some entrepreneurs are put off from opening a business bank account because they think it will be complicated in terms of the formalities and legalities. This is a misconception as it is very easy to open a bank account most of the time.

A few points that one needs to keep in mind while opening a business accounts are:

  • The account maintenance fee
  • Different transaction modes available e.g. online banking, debit card etc.
  • Overseas transaction charges
  • Interest rate charges
  • Minimal balance that you need to maintain

A company bank account may initially seem to be an extra overhead on your business, but the amount paid will be worth in terms of the time and money you will save by not having to separate out your business transactions from your personal transactions. Having a business bank account also sends a clear message to other businesses you deal with and the tax authorities that you are a proper business with nothing to hide.

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